Staycation
Staycation is a lifestyle based curated shop founded in Shanghai. The curator abandoned the traditonal retail display model and created an interacting space for customers to experience as if they were visiting a friend’s home.

The logotype was created based on this playful concept, where the custom letterforms can be shuffled and adapted to different spaces depending on the applications. The dynamic quality of the identity reflects the curator’s vision of a flexible and organic brand.