Connection Camp—South Africa

Art Direction & Design: Kiros Chu
Copywriting: Amanda Moss-Morin

Connection Camp is an annual event at G Adventures where employees participate in a series of challenges to secure a winning spot for a five-day travel experience at the chosen destination—South Africa, embracing the sights, food, and local culture while making meaningful connections.

The visual identity for Connection Camp 2020 took inspiration from Ndebele’s beautiful art style, where geometric shapes were used in conjunction with bright colours to form a variety of patterns which celebrate the traditional African aesthetic.