Connection Camp—Peru

Art Direction & Design: Kiros Chu
Copywriting: Janina Enrile

Connection Camp is an annual event at G Adventures where employees participate in a series of challenges to secure a winning spot for a five-day travel experience at the chosen destination—Peru, embracing the sights, food, and local culture while making meaningful connections.

The visual identity for Connection Camp 2018 was based on the Inca Tocapu. Geometric motifs were used to represent the rich Peruvian history, while a bright vibrant colour palette were used in contrast to represent the modern street culture.